1. Information We Collect

We collect information that you voluntarily provide to us when you register on the Site, express an interest in obtaining information about us or our products and services, when you participate in activities on the Site, or otherwise when you contact us.

1.1 Personal Information

The personal information that we collect depends on the context of your interactions with us and the Site, the choices you make, and the products and features you use. The personal information we collect may include the following:

• Contact Data: We may collect your first and last name, email address, postal address, phone number, and other similar contact data.
• Payment Data: We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument.
• Order Information: We collect information about the products you purchase, your billing and shipping address, and your purchase history.

1.2 Automatically Collected Information

We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Site, and other technical information.

2. How We Use Your Information

We use personal information collected via our Site for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

We use the information we collect or receive:

• To fulfill and manage your orders: We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Site.
• To deliver targeted advertising to you: We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.
• To administer prize draws and competitions: We may use your information to administer prize draws and competitions when you elect to participate in our competitions.
• To request feedback: We may use your information to request feedback and to contact you about your use of our Site.
• To protect our Site: We may use your information as part of our efforts to keep our Site safe and secure (for example, for fraud monitoring and prevention).
• To enforce our terms, conditions, and policies: We may use your information to enforce our terms, conditions, and policies for business purposes, to comply with legal and regulatory requirements, or in connection with our contract.
• To respond to legal requests and prevent harm: If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information.

3.1 Cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. We use cookies to recognize your browser or device, learn more about your interests, and provide you with essential features and services.

3.2 Tracking Pixels and Analytics

We use third-party tracking technologies to analyze user behavior, track the effectiveness of our marketing campaigns, and deliver targeted advertisements. Specifically, we use the following tracking platforms:

4. Data Sharing and Disclosure

We do not share, sell, rent, or trade your personal information with any third parties for their promotional purposes. We only share information with our service providers who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts.

We may also disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

5. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

7. Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 13, please contact us at support@purvellay.com.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

9. Contact Us